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Condé Nast to Close Gourmet, Cookie and Modern Br  

2009-10-23 02:12:26|  分类: 默认分类 |  标签: |举报 |字号 订阅

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By StephanieClifford

Condé Nast will close Gourmet magazine, a magazine of almostbiblical status in the foodworld, it was announced on Monday. Gourmet has been publishedsince January 1941. Also being shut down are the Condé Nastmagazines Cookie, Modern Bride and Elegant Bride, according to aninternal company memo that also was sent to reporters onMonday.

 

Condeacute; Nast to Close Gourmet, Cookie and Modern Br - 母猪女郎 - 王晓枫Gourmet magazine hasbeen published since 1941.

The magazine has suffered a severe decline in ad pages, but thecut still comes as a shock. There was speculation that Condé Nast would close one of its food titles— Gourmet or Bon Appétit — but most bets were on the latter.Gourmet has a richer history than Bon Appétit, and its editor, RuthReichl, is powerful in the food world.

Cookie is a relatively new introduction, started in 2005, whilethe bridal magazines were seen as offshoots of the bigger Bridesmagazine, which Condé Nast also owns.

The cuts come at the conclusion of a three-month study by McKinsey& Company, which conducted analysis of CondéNast’s costs, and told several magazines to cut about 25 percentfrom their budgets. These are the first closings announced by thecompany since the McKinsey study.

The moves are significant for the publisher. It has never beenquick to close titles, and in the last year or so has closed onlynewer titles, Condé Nast Portfolio and Domino, along with foldingMen’s Vogue into Vogue.

Condé Nast tends to hold tight to its prestigious titles, makingthe Gourmet closing all the more startling. In an interview inFebruary, even Paul Jowdy, publisher of the in-house rival BonAppétit, said that such a closing was unlikely. (To be fair to Mr.Jowdy, the economy has plummeted, and Condé Nast has been hitparticularly hard since then. Its magazines have lost more than8,000 ad pages, excluding its bridal titles, so far this year.)

“They would never do that,” Mr. Jowdy said in February. “They’reboth very important magazines in the culinary world, and they’revery different magazines, and they’re both very healthy. So there’sall these rumors that are just ridiculous. I try not to payattention to them, but you have to know — if you think of two ofthe most prestigious, credible, trusted magazines in the industry,you’re going to say Bon Appétit and Gourmet.”
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